Monday, August 10, 2009

Softdrink from Cow Urine Marketed in India

We've all heard of the idea of using urine as a source of hydrogen to help ease the dependence on fossil fuels, but in India, a softdrink company is producing a drink made from cow urine. According to the Cow Protection Department of the Hindu Nationalist Group Rashtriya Swayamsevak Sangh (RSS), it's a way to promote Hindu culture (Hindutva) and have Indians steer away from Western products like Pepsi and Coca-Cola. In India, cows are sacred and protected. Their urine is used to purify people at the lower end of the social caste hierarchy and also as a medicine.

According to Om Prakash, head of the RSS department, the product does not taste like cow urine and says it contains medicinal ayurvedic herb ingredients and is also free from toxins. He adds that it is affordable, competitive (against other softdrink brands), and may even be exported.

In other developments, read about how urine is now being tapped as a major source of hydrogen fuel.

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